By David Brinkman 05/01/16
Partner programs are popular business strategies that vendors use to grow their sales footprint and diversify their network of users. Not only can they bring in revenue, but they can also be important links between vendors and customers.Similar to a company’s advisors or collaborators, partners can be crucial to the overall success of a business. Their impact on sales, market share, innovation, and even brand recognition can be enormous.
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